Wednesday, September 30, 2009

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Discover how to write killer ads

7 Must-Do Tips To Create A Powerful Ad Copy

 

by: Azwan Asmat

When creating an ad copy, you should make it believable and persuasive. Some of us are missing some crucial things to include. Here are 7 tips to help you create a powerful ad copy.
1. Use a "P.S." at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, "P.S. You can get (product), worth over ($), for the low price of ($)!" Another example, "P.S. I can not guarantee the (No.) bonuses will be here tomorrow!"

2. You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order ‘right now’. You could also offer a rebate that takes effect instantly. For example, you could say, "Instead of paying $99, you could order now and get an instant rebate of $20 - you only pay $79!"

3. You could end your ad copy with a free sample or trial of your product. If your ad didn't attract them to buy, maybe a free sample or trial would. If you were selling an e-book, you could give them a free sample at the end of your ad copy. For example, you could say, "If you're still not sure about ordering, download a FREE sample chapter!"

4. Motivate people to buy your product. Tell them positive things. For example, you could say, "You can now reach your goals and change your life if you buy our product.” If you come across positive in your ad copy, they will become positive about reaching their goals using your product.

5. Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence. For example, you could include testimonials, expert endorsements, third party tests or studies, strong guarantees, a list of customers, pictures of customers, etc.

6. Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research. For example, you could say, "I hate it when you have to wait in line for a long time at the drive-through." Another example, "I really like it when I have extra money to spend."

7. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce ad copy that’s more profitable. Have a web form or e-mail link in place so they can answer you. You may find out they don't like your guarantee or graphics. It could be anything.
Use these 7 tips and you’ll create your own powerful ad copy.

 

How Do You Develop Authority?

How Do You Develop Authority?
You hear this word "Authority" thrown around these days. People use it for all kinds of reasons. In one sense, authority is a word that describes the depth of a person's knowledge. On another level, it simply means the power to which an individual has been elevated over others.  Either way, people respect it.

Authority can be abused. It can be acquired in less than honorable ways. But when legitimate, authority is a powerful force and when used for good it's even more powerful. And that's why you want to focus your efforts on becoming an authority in your niche.
READ MORE

How Much Should Good SEO Cost?

How Much Should Good SEO Cost?
Every situation is different, every business is different, and every optimization plan is different. Because of the differences in businesses and the needs of SEO clients, no reputable firm can guarantee results in a certain period of time and if someone tries to sell you a one-size-fits-all SEO plan then you should run for the hills as fast as you can.

Some SEOs are great at on-page optimization. Others are better at link building. You should first identify your need and that might mean getting a consultation or an assessment of you website. But there's no way someone can tell you what it will cost you to SEO your website until they've had a chance to evaluate you need and tell you what activities and services are necessary to help you reach your goals. READ MORE

Tuesday, September 29, 2009

Best Google Adsense Alternatives

If you have been banned from Google Adsense or are not able to get approved you may want to consider using some Adsense alternatives in your monetization mix. This mostly applies to website owners and blog owners since they choose their type of monetization. Article writers generally do not have the choice.

The reason you may want to consider some Google Adsense alternatives is that they(including Adsense) are great low maintenance methods to make money from a website or blog that produce a good ROI or return on investment. All you have to do is copy and past Google’s JavaScript onto your pages and Google searches its database of advertisers from adwords and delivers the most relevant targeted ads.

In this article I am going to discuss some reasons to consider using alternatives to ad sense, some reasons you may not want to use alternatives, as well as a list of the best alternatives available.

Reasons to Consider Google Adsense Alternatives

  • High Minimum Payout
  • Low Revenue Sharing
  • Deactivated Account
High Minimum Payout
One of the biggest disadvantages to Google Adsense is the high minimum payout. You have to accumulate at least $100 in earnings to be able to request your money. This can take small publishers several months to achieve. No one wants to wait that long to collect their hard earned money. Either way you still get your money though.

Low Revenue Sharing Percentage
Also, there is another reason to consider using a different pay per click network. There is a lot of discussion out there about Google keeping a large percentage of the revenue from clicks. If you did not know Google Adsense is a revenue sharing program. That means Google and the publisher split the revenue from clicks. The percentages each gets is unknown because Google does not disclose that information.
While you may get to keep more of the revenue from clicks as a member of a different ad network, if you are getting significantly more clicks with Adsense, you may make more money overall.
 

Banned Account
The most common reason publishers consider Google Adsense alternatives is because they get their account deactivated. Google is strict when it comes to their terms of service. If they suspect that you have broken any rule they will not hesitate to deactivate your account without notice. The main reason for account deactivation is the suspicion of click fraud or webmaster clicking their own ads.
Reasons to Stick With Adsense

  • Ad Diversity
  • Ease of Use
  • Many Options
Ad Diversity
There are several legitimate reasons one might want to consider some Adsense Alternatives. However, there are some reasons that you may want to stick with Adsense. As mentioned earlier Google is the largest pay per click network made of advertisers(adwords) and publishers(adsense).
What this means for publishers is that their visitors are not likely to see the same ads on every page of their website. Since most Google Adsense users implement ads on most, if not all of their pages, this means more clicks. As you know with pay per click the more clicks you get the more money you earn.

Ease of Use
One of the most attractive things about adsense is how easy it is to use. Not only is it easy to set up but it is incredibly easy to customize your ad units. If you want to change sizes and colors you can do so within minutes. Google now allows you to edit your ad units from inside your ad sense account rather than having to go in and manually edit every page of your website. This is a huge time saver especially for bigger sites. Most pay per click ad networks do not allow you to do this.
Multiple Options
There are many options when using Google Adsense. You place the ads on a lot more than just content pages. You can use Adsense to monetize RSS feeds, parked domains, mobile WebPages, and create a site search engine that makes you money while offering your visitors a convenient way to search for information on your site using Google’s search algorithms. If you want to use Adsense on everything but content pages that may work well too.

Google Adsense Alternatives

Below is a list of the top 5 alternatives to adsense.

1. Yahoo Overture
Yahoo Overture is by far the best of all Alternatives to Google Adsense. It works the same way that Adsense works in that you place some Javascript on your website or blog and pay per click ads Appear. Yahoo also has a big database of advertisers which means more ad diversity.

2. Ad Brite
Ad Brite is a great alternative. They are known for their fair revenue sharing program with publishers. While google does not disclose the amount of revenue you get Ad brite does. You earn 75% of the revenue which is surely higher than Adsense.

3. Chitika
Another great alternative is Chikita. It is best served for website’s that that are based in a niche that sells a lot of products. This is better used in conjunction with something than just by itself.

4. Bidvertiser
Bidvertiser is one of the most reputable Google Adsense Alternatives. They offer a lot of options as far as ad formats. You can even create your own design with the free design tool. They have a low minimum payout of $10, way less than Google.

5. Shopping.com
This is the newest alternative to appear on the net and is creating a buzz. Many publishers are switching from adsense to Shopping.com as their primary source of income. Their revenue sharing programs delivers big payouts.

Essential Google AdWord Tips for free

If you have started on your very first Internet marketing venture, some AdWords tips can help get the ball rolling for you. Making money with Google AdWords is very easy, and yet most people fail miserably at it! Using AdWords effectively requires a precise combination of art and science. You should be able to get that creative edge on your competitors, and you should also be able to manipulate the number-game!

Designing The Ad
  • Be specific. This is the most important of all AdWords tips that you’ll get. You only want clicks that can convert to sales. So be exact in the header-line of your Ad. If you sell floral pattern bed sheets, mention the entire thing in the heading. You don’t want people looking for geometric patterned sheets clicking through!
  • What’s-In-It-For-Me. Yes, tell the customer how they would improve by using your product. Find out what they need, and then provide it to them.
  • USP. What makes your product unique? What is the advantage in choosing your product over any other brand?


Keyword Selection
  • Cost. Most articles on AdWords tips will tell you about finding a coequality between the popularity of keywords and their CPC. Sometimes incorrect spellings can also get you a lot of targeted traffic while keeping the CPC low.
  • Targeted traffic. For exact keyword phrases, use quotes and square brackets, like NYC Theatre Tickets or [Lion King Broadway Tickets].
  • Freebie hunters. Use -free to keep them away as they aren’t likely to result in any sales.
The Extra Edge
  • Own website. What most articles on AdWords tips fail to tell you is that it is also important to have your own website, with a proper opt-in form so that you can build a mailing list of all visitors. People who don’t buy now can change their minds later.
  • Landing page. It is better to have a separate landing page for each of your products, just like a separate Ad for each of them. This ensures a better customer experience and makes it easier for you to track the individual conversion rates of products.


Number Crunch!
  • Budget. Another hard-to-find point in the most common AdWords tips lists! You need to make a budget, as to how much you can bear to spend per sale, and then stick to it.
  • Profit. Determine your profit/sale. Then use that data to work upon decreasing cost or increasing sale, so as to reach the desired profit.
So that’s about it! The above five AdWords tips can help you get your profits rocketing up. Oh, did I miss the fifth one? Well, the last tip in my list is Testing. You can simply never have enough of it. You need to keep testing and re-testing; keep changing a word here and a phrase there; keep improving! And don’t forget to enjoy the experience!

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Monday, September 28, 2009

Send & Receive Faxes through your Email

To stay ahead of the competition and grow your business, you need to be as mobile, efficient, and accessible as possible. If you're using a traditional fax machine, can you do that?

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IN THE SPOTLIGHT

IN THE SPOTLIGHT

Trying Out Natal
XBOX360 >>
Trying Out Natal
Katamari and Space Invaders get the controller free treatment.
Read More

Gran Turismo 5 Damage Report
PS3 >>
Gran Turismo 5 Damage Report
Sony shows us some cars, and we beat the hell out of them.
Read More

Dead Space Extraction Review
Wii >>
Dead Space Extraction Review
Raising the bar on Wii light gun-style shooters. Extraction is still 100% Dead Space.
Read More

Order of War Review
PC >>
Order of War Review
Can another WW2 RTS game win over the hearts and wallets of gamers?
Read More

PSPgo Review



PSPgo Review PSPgo Review
Does the compact, all-digital handheld make the grade? We explore the pros and cons of the new system.

  Read More

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Can You Make Money From Those Keywords?

Can You Make Money From Those Keywords?
If you are going to turn your keywords into profit then you do that by choosing the right keywords to start with. If you pick the wrong keywords then you will likely not make any money or, if you do, you won't make as much as you could have. You earn your profit on the front end, which means starting in the right place is absolutely imperative. And it doesn't matter what niche you are in.
READ MORE

Is SEO Getting Harder?

Is SEO Getting Harder?
It seems that in some ways it is. But at the core, optimization is still the same as it was ten years ago. You still have to build a quality website with original content, you still need to focus your pages on on-page factors, navigational simplicity, and crawlability, and you still need to build inbound links to your pages with relevant anchor text. That's the way it's been since 1998 at least. The only difference is that there are now a few additional tools available that were not available then and quite a few more obstacles, but none that are too earth shattering.
READ MORE

Calling All Artists: North Light Books Wants to Hear From You!

Calling All Artists: North Light Books Wants to Hear From You!
The editors of North Light Books would like your opinion on ideas for future fine art instruction titles. By participating in this survey, you'll be able to let us know which books best meet your artistic needs and goals.

We value your opinion and count on your help as we make plans for our upcoming publishing season. Please take ten minutes to answer this survey. As a thank you for your assistance, we will randomly select three (3) names from the pool of artists who participated in our survey; those 3 artists will be able to select $100 in merchandise from NorthLightShop.com. Please complete the survey by October 3, 2009 to qualify.

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Tips in maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn’t putting in the effort to make things happen.

Here are some tips to make AdSense work better for you. If you do them all and you’re still not having any luck, then you just might be running one of those sites that don’t make money

1. Determine if your visitors are “in the mood”
Like I mentioned at the top of this article, some web sites just don’t work with pay-per-click programs.

The best performing sites fall into one of these categories:
• Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here..
• Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don’t have to actually be selling these types of things; your site can just be a mecca for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads.
• Sites where people who have disposable income and a credit card like to visit. This includes sites with money management, investing and lifestyle content.
• Sites that draw a large amount of new users every day. Free coupon sites and “How to” sites are good examples.
• Sites where people go who expect to read ads. Classified ads and shopping comparison sites fit into this category.

2. Make sure that your visitors don’t feel that you just want to grab their money
Give them plenty of relevant and well-written content. If writing isn’t your best skill then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills.

3. Play by the rules
Google has some very specific Terms of Service (https://http://www.google.com/adsense/policies) for participating in their AdSense program. Learn those rules and follow them so you don’t lose all of your investment by getting shut out.

4. Use the tools that Google gives you
Google gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad “channels” for fine-tuning ad results. These guys and girls are the 800 lb. Gorillas in the Pay-Per-Click market. They didn’t build these tools just to keep their programmers busy. Take advantage of their knowledge for they are very big and you are not!

5. Tweak, fine-tune and then tweak again
You should never be happy with your AdSense performance. If it’s good, then you need to make it great. If it’s great then you need to make it amazing. If it’s amazing then you need to take it to the UPS club. The UPS club? Google sends all checks over $10,000 per month to the webmaster via UPS overnight delivery. Now there’s a club that I wouldn’t mind belonging to.

6. Get more traffic
No matter how much traffic you have, you need more. More eyeballs translate to more clicks. Even if you’re only pulling a 2% click-through. That’s a lot of clicks when you have thousands of visitors each day.

7. Experiment with new keywords
New keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. Once you get something that’s working then refer back to Tip # 5.
You can see results in near real time when you use Google’s AdWords. Don’t be afraid to be different. If something that everyone else is doing doesn’t work for you, then invent something that does work and get it on your site.

Girl tied to a fence and hit with a skipping rope by several boys

United Kingdom :


The father of a seven-year-old girl who discovered from a school dinner lady that his daughter had been bullied has said he wants her dismissal retracted. Scott David’s daughter Chloe was tied to a fence at Great Tey Primary School near...
 
Read Story

Wear this, wear that and grow up



Entering teenage is a turning point in everyone’s life. This is when kids are starting to shed their lollipop fairy dreams and preparing themselves to face the real rough world. Indeed, teenage is not so completely based on rough awakening. However,...

Read Story

Obama: Iran Has Secret Nuclear Facility

United States :


Backed by other world powers, President Barack Obama declared Friday that Iran is speeding down a path to confrontation and demanded that Tehran quickly “come clean” on all nuclear efforts and open a newly revealed secret site for close...

Read Story

Japan is home of the annual bottlenose dolphin slaughter

Japan :


Taiji reveals its Janus face as soon as you emerge from the road tunnel on the town’s periphery. Bottlenoses leap out of the water in unison at the aqua park, where visitors are invited to board rowing boats and “play with the dolphins.” Giant...


Read Story

Prisoners Use Hand Gel To Get Drunk

United Kingdom :


A British prison says a bunch of inmates have been caught with their hands clean — using hand sanitizing gel to get drunk. Peter McParlin of the Prison Officers Association says inmates were using it to make illicit alcohol.


Read Story

Canadian Pharmacy #1 Internet Online Drugstore

Canadian Pharmacy #1 Internet Online Drugstore

Take her to the Eden
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Sunday, September 27, 2009

Jubail Great City of Saudi Arabia Pictures

Jubail Great City of Saudi Arabia

    Great City Jubail.

منA view of Deffi Parkتزه

 البحريةAnother view of Deffi Park

شاطئالفناتيFanateer Beachر

شائ الChildren’s Park at Fanateer Beachفناتير

شاطئ الفناAnother view of Fanateer Beachير

شاطئ الخInter Continental Holiday (previously Holiday Inn)ليج

شاطئ الخليجWild Spring Flowers

جسر مدخل الصناعيةWild Spring Flowers near College Beach

جسر جديدIntersection for Jubail Downtown

أحد الشوارعIntersection for RC building

شاطئ الخليج

أحد الإشاراتView of Nakheel Beach

نهاية شاIntersection for Fanateer Hospitalط الخليج

شاطئ الخليجAnother view of Nakheel Beach

 Nakheel Beach
 


 




Mohammed H Khaleel
Warehouse Technician, Materials Management
Saudi Basic Industries Corporation
P.O. Box 10053
31961
T +966 (3) 357 4782
F +966 (3) 358 4624
E khaleelmh@sabic.com

Santhosh Kumar
Q.C. Engineer, Materials Management
Saudi Basic Industries Corporation
P.O. Box 10053
Jubail Industrial City 31961
Saudi Arabia
T +966 (3) 357 1837
F +966 (3) 358 4624
E kumarsan@sabic.com
 

Word of the Day Oo-zah-ee

Word of the Day

うざい (Oo-zah-ee) - Used only in conversation, this word is a rough way of calling someone out when he/she is being annoying, noisy or offensive to you. For example if you are on a train, and some old person gropes you, you say うざい!! Or if someone is constantly making fun of you, you shout out うざい!!

Be warned though that it's a very abrasive word and if the person you say うざい to retaliates, you best be able to defend yourself.

Popular Shows Reborn Episode 151

Popular Shows

Image Reborn
Episode 151

Verde attacks Tsuna and his friends with a weapon of his own invention. They fight back with all their might, but their wounds from Reborn’s test are still fresh, and they are not as powerful as usual. As though to add insult to injury, Verde comes after them with a still unfinished box weapon. He even goes after Hibari and Lambo who have returned to Namimori.

R&R Music

ImageWelcome back to another edition of the CR R&R column, focusing on some of the hottest J-bands and their connection to the anime world! Last month we delved into the rock stylings of FLOW, and the songs they did for hit shows like Naruto, Eureka Seven and Code Geass: Lelouch of the Rebellion. This month we are jumping into one of my personal favorite bands: Home Made Kazoku!

* * * * *


Home Made Kazoku (HMK) originated when founder DJ U-Ichi was inspired to start deejaying after seeing performing hip hop dance crews, the urban-American film classic “Juice” and watching DJs tear it up on the ones and twos at local clubs. Needing MCs to complement his music, Micro, who was raised in Kentucky, and Kuro, who was born in Chicago, would join onboard rounding out what will become HMK. Although members would change and music styles would evolve over time, these three would continue on their goal to drop a chart-topping #1 hit.
» read more

Know your Memes

ImageLast month we took a closer look at the pheonemon of Mudkipz, which sat at the number five position of the best memes of all time. This month we take a look at the catchphrase that bumped Dragonball Z back into the spotlight.

At the number 4 position: “It’s OVER 9000!!!!!”

* * * * *

For many North American anime fans, one of the staples of our childhood was Dragonball Z. Love it or hate it, Dragonball was one of the pioneers of anime in America and is one of the few series that non-anime fans might have heard of. I won’t bore you with every single plot detail or the sheer number of fights, but what is important about DBZ in this case is that it was under the control of two different dubbing companies during its run in the US: the Ocean Group and later Funimation. It was the Ocean Group’s version of the series that aired for the first 70 episodes or so, and it is from this version that the infamous line will appear.
» read more

Watch A True Hero

ImageMany animated, or comic-based stories revolve around the protagonist - a hero blessed with super powers - doing good for all mankind, in an effort to make the world a better place. Take your pick amongst the thousands of like characters in the Marvel, DC and anime universes, and you'll see that the character set-up is all pretty much the same.

So, on the surface, it appears as if Shugo Chara follows this similar pattern of storytelling. Whereas most characters have a guardian angel or two, our protagonist, Amu, is one of the lucky few to have FOUR guardian angels! That's right a hero blessed with more powers than other. However, before you start labeling Amu as your typical hero and start pigeonholing the Shugo Chara series, there is a subtle, yet important, difference that makes Amu different from the any other hero.

Image Image
» read more

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