Designing The Ad
- Be specific. This is the most important of all AdWords tips that you’ll get. You only want clicks that can convert to sales. So be exact in the header-line of your Ad. If you sell floral pattern bed sheets, mention the entire thing in the heading. You don’t want people looking for geometric patterned sheets clicking through!
- What’s-In-It-For-Me. Yes, tell the customer how they would improve by using your product. Find out what they need, and then provide it to them.
- USP. What makes your product unique? What is the advantage in choosing your product over any other brand?
Keyword Selection
- Cost. Most articles on AdWords tips will tell you about finding a coequality between the popularity of keywords and their CPC. Sometimes incorrect spellings can also get you a lot of targeted traffic while keeping the CPC low.
- Targeted traffic. For exact keyword phrases, use quotes and square brackets, like NYC Theatre Tickets or [Lion King Broadway Tickets].
- Freebie hunters. Use -free to keep them away as they aren’t likely to result in any sales.
- Own website. What most articles on AdWords tips fail to tell you is that it is also important to have your own website, with a proper opt-in form so that you can build a mailing list of all visitors. People who don’t buy now can change their minds later.
- Landing page. It is better to have a separate landing page for each of your products, just like a separate Ad for each of them. This ensures a better customer experience and makes it easier for you to track the individual conversion rates of products.
Number Crunch!
- Budget. Another hard-to-find point in the most common AdWords tips lists! You need to make a budget, as to how much you can bear to spend per sale, and then stick to it.
- Profit. Determine your profit/sale. Then use that data to work upon decreasing cost or increasing sale, so as to reach the desired profit.
