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Discover how to write killer ads

7 Must-Do Tips To Create A Powerful Ad Copy

 

by: Azwan Asmat

When creating an ad copy, you should make it believable and persuasive. Some of us are missing some crucial things to include. Here are 7 tips to help you create a powerful ad copy.
1. Use a "P.S." at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, "P.S. You can get (product), worth over ($), for the low price of ($)!" Another example, "P.S. I can not guarantee the (No.) bonuses will be here tomorrow!"

2. You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order ‘right now’. You could also offer a rebate that takes effect instantly. For example, you could say, "Instead of paying $99, you could order now and get an instant rebate of $20 - you only pay $79!"

3. You could end your ad copy with a free sample or trial of your product. If your ad didn't attract them to buy, maybe a free sample or trial would. If you were selling an e-book, you could give them a free sample at the end of your ad copy. For example, you could say, "If you're still not sure about ordering, download a FREE sample chapter!"

4. Motivate people to buy your product. Tell them positive things. For example, you could say, "You can now reach your goals and change your life if you buy our product.” If you come across positive in your ad copy, they will become positive about reaching their goals using your product.

5. Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence. For example, you could include testimonials, expert endorsements, third party tests or studies, strong guarantees, a list of customers, pictures of customers, etc.

6. Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research. For example, you could say, "I hate it when you have to wait in line for a long time at the drive-through." Another example, "I really like it when I have extra money to spend."

7. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce ad copy that’s more profitable. Have a web form or e-mail link in place so they can answer you. You may find out they don't like your guarantee or graphics. It could be anything.
Use these 7 tips and you’ll create your own powerful ad copy.

 

How Do You Develop Authority?

How Do You Develop Authority?
You hear this word "Authority" thrown around these days. People use it for all kinds of reasons. In one sense, authority is a word that describes the depth of a person's knowledge. On another level, it simply means the power to which an individual has been elevated over others.  Either way, people respect it.

Authority can be abused. It can be acquired in less than honorable ways. But when legitimate, authority is a powerful force and when used for good it's even more powerful. And that's why you want to focus your efforts on becoming an authority in your niche.
READ MORE

How Much Should Good SEO Cost?

How Much Should Good SEO Cost?
Every situation is different, every business is different, and every optimization plan is different. Because of the differences in businesses and the needs of SEO clients, no reputable firm can guarantee results in a certain period of time and if someone tries to sell you a one-size-fits-all SEO plan then you should run for the hills as fast as you can.

Some SEOs are great at on-page optimization. Others are better at link building. You should first identify your need and that might mean getting a consultation or an assessment of you website. But there's no way someone can tell you what it will cost you to SEO your website until they've had a chance to evaluate you need and tell you what activities and services are necessary to help you reach your goals. READ MORE

Best Google Adsense Alternatives

If you have been banned from Google Adsense or are not able to get approved you may want to consider using some Adsense alternatives in your monetization mix. This mostly applies to website owners and blog owners since they choose their type of monetization. Article writers generally do not have the choice.

The reason you may want to consider some Google Adsense alternatives is that they(including Adsense) are great low maintenance methods to make money from a website or blog that produce a good ROI or return on investment. All you have to do is copy and past Google’s JavaScript onto your pages and Google searches its database of advertisers from adwords and delivers the most relevant targeted ads.

In this article I am going to discuss some reasons to consider using alternatives to ad sense, some reasons you may not want to use alternatives, as well as a list of the best alternatives available.

Reasons to Consider Google Adsense Alternatives

• High Minimum Payout
  
• Low Revenue Sharing
  
• Deactivated Account
  

High Minimum Payout
One of the biggest disadvantages to Google Adsense is the high minimum payout. You have to accumulate at least $100 in earnings to be able to request your money. This can take small publishers several months to achieve. No one wants to wait that long to collect their hard earned money. Either way you still get your money though.

Low Revenue Sharing Percentage
Also, there is another reason to consider using a different pay per click network. There is a lot of discussion out there about Google keeping a large percentage of the revenue from clicks. If you did not know Google Adsense is a revenue sharing program. That means Google and the publisher split the revenue from clicks. The percentages each gets is unknown because Google does not disclose that information.
While you may get to keep more of the revenue from clicks as a member of a different ad network, if you are getting significantly more clicks with Adsense, you may make more money overall.
 

Banned Account
The most common reason publishers consider Google Adsense alternatives is because they get their account deactivated. Google is strict when it comes to their terms of service. If they suspect that you have broken any rule they will not hesitate to deactivate your account without notice. The main reason for account deactivation is the suspicion of click fraud or webmaster clicking their own ads.
Reasons to Stick With Adsense

• Ad Diversity
  
• Ease of Use
  
• Many Options
  

Ad Diversity
There are several legitimate reasons one might want to consider some Adsense Alternatives. However, there are some reasons that you may want to stick with Adsense. As mentioned earlier Google is the largest pay per click network made of advertisers(adwords) and publishers(adsense).
What this means for publishers is that their visitors are not likely to see the same ads on every page of their website. Since most Google Adsense users implement ads on most, if not all of their pages, this means more clicks. As you know with pay per click the more clicks you get the more money you earn.

Ease of Use
One of the most attractive things about adsense is how easy it is to use. Not only is it easy to set up but it is incredibly easy to customize your ad units. If you want to change sizes and colors you can do so within minutes. Google now allows you to edit your ad units from inside your ad sense account rather than having to go in and manually edit every page of your website. This is a huge time saver especially for bigger sites. Most pay per click ad networks do not allow you to do this.
Multiple Options
There are many options when using Google Adsense. You place the ads on a lot more than just content pages. You can use Adsense to monetize RSS feeds, parked domains, mobile WebPages, and create a site search engine that makes you money while offering your visitors a convenient way to search for information on your site using Google’s search algorithms. If you want to use Adsense on everything but content pages that may work well too.

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Google Adsense Alternatives

Below is a list of the top 5 alternatives to adsense.

1. Yahoo Overture
Yahoo Overture is by far the best of all Alternatives to Google Adsense. It works the same way that Adsense works in that you place some Javascript on your website or blog and pay per click ads Appear. Yahoo also has a big database of advertisers which means more ad diversity.

2. Ad Brite
Ad Brite is a great alternative. They are known for their fair revenue sharing program with publishers. While google does not disclose the amount of revenue you get Ad brite does. You earn 75% of the revenue which is surely higher than Adsense.

3. Chitika
Another great alternative is Chikita. It is best served for website’s that that are based in a niche that sells a lot of products. This is better used in conjunction with something than just by itself.

4. Bidvertiser
Bidvertiser is one of the most reputable Google Adsense Alternatives. They offer a lot of options as far as ad formats. You can even create your own design with the free design tool. They have a low minimum payout of $10, way less than Google.

5. Shopping.com
This is the newest alternative to appear on the net and is creating a buzz. Many publishers are switching from adsense to Shopping.com as their primary source of income. Their revenue sharing programs delivers big payouts.

Essential Google AdWord Tips for free

If you have started on your very first Internet marketing venture, some AdWords tips can help get the ball rolling for you. Making money with Google AdWords is very easy, and yet most people fail miserably at it! Using AdWords effectively requires a precise combination of art and science. You should be able to get that creative edge on your competitors, and you should also be able to manipulate the number-game!

Designing The Ad

• Be specific. This is the most important of all AdWords tips that you’ll get. You only want clicks that can convert to sales. So be exact in the header-line of your Ad. If you sell floral pattern bed sheets, mention the entire thing in the heading. You don’t want people looking for geometric patterned sheets clicking through!
• What’s-In-It-For-Me. Yes, tell the customer how they would improve by using your product. Find out what they need, and then provide it to them.
• USP. What makes your product unique? What is the advantage in choosing your product over any other brand?

Keyword Selection

• Cost. Most articles on AdWords tips will tell you about finding a coequality between the popularity of keywords and their CPC. Sometimes incorrect spellings can also get you a lot of targeted traffic while keeping the CPC low.
• Targeted traffic. For exact keyword phrases, use quotes and square brackets, like NYC Theatre Tickets or [Lion King Broadway Tickets].
• Freebie hunters. Use -free to keep them away as they aren’t likely to result in any sales.

The Extra Edge

• Own website. What most articles on AdWords tips fail to tell you is that it is also important to have your own website, with a proper opt-in form so that you can build a mailing list of all visitors. People who don’t buy now can change their minds later.
• Landing page. It is better to have a separate landing page for each of your products, just like a separate Ad for each of them. This ensures a better customer experience and makes it easier for you to track the individual conversion rates of products.

Number Crunch!

• Budget. Another hard-to-find point in the most common AdWords tips lists! You need to make a budget, as to how much you can bear to spend per sale, and then stick to it.
• Profit. Determine your profit/sale. Then use that data to work upon decreasing cost or increasing sale, so as to reach the desired profit.

So that’s about it! The above five AdWords tips can help you get your profits rocketing up. Oh, did I miss the fifth one? Well, the last tip in my list is Testing. You can simply never have enough of it. You need to keep testing and re-testing; keep changing a word here and a phrase there; keep improving! And don’t forget to enjoy the experience!