what is Backlinks | yimzWiki

Backlinks

are incoming links to a website or web page. In the

search engine optimization

(

SEO

) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of

SEO

, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.


In basic link terminology, a

backlink

is any link received by a web node (web page, directory, website, or top level domain) from another web node (Björneborn and Ingwersen, 2004). Backlinks are also known as incoming links, inbound links, inlinks, and inward links.