What is Search Engine Optimization (SEO) | yimzWiki

Search engine optimization

(

SEO

) is the process of improving the volume or quality of traffic to a web site from

search engines

via "natural" ("organic" or "algorithmic")

search

results. Typically, the earlier a site appears in the

search

results list, the more visitors it will receive from the search engine.

SEO

may target different kinds of search, including image search, local search, and industry-specific vertical

search engines

.

As an Internet marketing strategy,

SEO

considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "

SEO

" can also refer to "

search engine optimizers

," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform

SEO

services in-house. Search engine optimizers may offer

SEO

as a stand-alone service or as a part of a broader marketing campaign. Because effective

SEO

may require changes to the

HTML

source code

of a site,

SEO

tactics may be incorporated into web site development and design. The term "

search engine

friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat

SEO

or

Spamdexing

, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of

search engines

.

Search engines

look for sites that employ these techniques in order to remove them from their indices.

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