is an
advertisement application
run by
Google
. Website owners can enroll in this program to enable text, image, and more recently, video
advertisements
on their websites. These
advertisements
are administered by
Google
and generate revenue on either a per-click or per-impression basis. Google beta tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by
Google
).
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