Hidden text- Some webmasters will place hidden keywords on a page and make the font color the same as the background color (for example white text on a white background). This renders the text invisible to the human eye but the search engine spiders can still see it. This results in a higher Page Rank and search engine listing for those keywords. Hidden text is often used on a doorway page. Using
hidden textis a sure way to get banned from Google fast!
This is Like Hidden Links Also.