Why Links Are Important

Probably the word that associates best with Web is “links”. That is what hypertext is all about – you link to pages you like and get linked by pages that like your site. Actually, the Web is woven out of interconnected pages and spiders follow the links, when indexing the Web. If not many sites link to you, then it might take ages for search engines to find your site and even if they find you, it is unlikely that you will have high rankings because the quality and quantity of links is part of the algorithms of search engines for calculating relevancy.